Kosher certification provides a marketing advantage over non-certified products, by offering a wide range of choices to traditional and non-traditional kosher consumers.
Kosher is not just for Jewish People.
According to the respected Lubicom Consulting firm, the growing Kosher-conscious community already includes the Jewish community and well over 10 million other American consumers seeking out kosher food, they include Muslims who keep the Halal dietary laws, vegetarians, vegans, lactose intolerant, and conscientious consumers interested in a safe and healthy product.
Well over 60 percent of all food items in the local grocery store are already Kosher certified and a person shopping is more likely to purchase a product with a kosher symbol over the same item without a kosher symbol.
Kosher certified products now account for annual sales of over $150 billion a year.
Kosher certification has become increasingly important marketing advantage because it generates additional revenue by expanding the market’s reach to non-Jewish consumers.
Bottom line when people are picking an item of the shelf and one has a kosher symbol and another item does not – chances are the item with the kosher symbol will be chosen because there was another pair of eyes watching it.